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we make simple so effing hard!

The b2b marketing campaign & sales lifecycle… multiple customer use cases, user personas, campaign processes. 20+ technologies and integration points. 5+ data sets. 2-3 weeks messaging and content creation. 6+ teams. 15+ handoffs. 25+ approvals. 10+ irrelevant emails and LinkedIn messages sent to ‘target’. 5 time wasting SDR ‘BANT’ and AE scenario scripted calls. 2+…… Continue reading we make simple so effing hard!

send back that bland gtm

Ask a group of marketers to define “go-to-market” and clear your calendar. You’re going to be there for a while. Strategy? Plan? Tactic? Guides, templates, and seminars abound detailing an endless number of ingredients and recipes. But in the reality of your operational kitchen, expired expertise and stale business acumen make GTM taste like a bland demand stew.

we control what we pay attention to

There’s always been healthy sparring between marketing leaders and CEO/CFOs with regards to MROI An imperfect yet necessary partnership. Unfortunately, severe cracks are now evident in that partnership as the esprit de corps has evolved into open animosity.

It’s all Greek to marketing

When French soldiers discovered the simple stone slab that would change the world on 19 July 1799, they weren’t on an archaeological dig; they were quickly shoring up their Rosetta, Egypt defenses for a battle with Ottoman Empire troops. During this frantic construction project, these troops had discovered a large stone fragment covered in three…… Continue reading It’s all Greek to marketing